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Six new reasons to work with Florida, from trade shows to fly-drive mission

Events
Maddie Barber
11 February 2025

Florida will host a new event for the UK and Irish travel trade later this year, and plans to maintain its focus on fly-drives and fine dining in a bid to drive up visitation from the UK.

10.30-11.00: Secret Florida

Visit Florida is keen for agents to promote destinations in the state beyond its major cities and attractions

Earlier this month, TTG headed to Florida Huddle, which was this year held at the World Equestrian Centre in Ocala, Marion County, around 90 minutes from both Orlando and Tampa.

There, Visit Florida revealed the Sunshine State’s latest tourism figures and shared its focuses for the coming year, while urging agents in the UK and Ireland to help their clients "get out and see the real Florida".

Plus, speaking to TTG at the event just days prior to her retirement, Visit Florida president and chief executive Dana Young played down the prospect of another "Trump slump".