The sale comes as Joanna Yellowlees-Bound retires as chief executive of Erna Low, after 37 years at the helm.

Erna Low was founded in 1932 by its namesake. Eight decades on the operator remains a leading ski specialist to the French Alps with a vast selection of apartments and hotels.

Founded in 2012, Nuco has carried more than 130,000 winter sports enthusiasts to the mountains in its first seven years.

Yellowlees-Bound, who has owned Erna Low since Low’s retirement in the late 1990s, said: “Just as Erna favoured me to take over her life’s work, I am now delighted to pass on the mantle to the next generation, and who better than an innovative and thriving ski company such as Nuco Travel, which I have known since its inception and where I am a minority shareholder.

“With Erna Low managing director Jane Bolton ensuring our values remain a priority, I know the company will continue to blossom as part of the Nuco family.”

Nuco managing director, Danny Nugent, added: "I am excited to bring Erna Low which is such a respected family brand with their experienced and talented team into the Nuco family.

“I know both companies will benefit from working together and look forward to ensuring even more snowsports enthusiasts enjoy the very best holidays with us.”