It’s unsurprising, given that gender stereotypes are apparently defined between the ages of five and seven.
Helpfully, brands such as Virgin Atlantic are taking steps to tackle this. The airline has teamed up with Barbie to launch a new campaign focused on encouraging more young girls to study science, technology, engineering and maths subjects, and potentially a career in aviation. The result is three new Barbie dolls representing a pilot, an engineer and a member of cabin crew.
