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Spreading the good word: what opportunities does faith-based tourism present for agents?

Operators
Ilaria Grasso Macola
8 May 2025

It’s seen as a niche market, but religious tourism benefits from a huge client base keen to visit the world’s sacred sites. Ilaria Grasso Macola explores the opportunities for agents.

The Camino de Santiago is one of the world's most famous pilgrimage routes (Credit: iStock / Train Arrival)

The white smoke that emanated from the Vatican on 8 May signalled the start of a new era for a faith dear to more than a billion Catholics around the world.

For thousands of years, religion and spirituality have been among the main motivations for people to travel – and they continue to inform people’s travel plans to this day. Around the world, religious destinations and holy sites attract millions of visitors each year, while many more endure tough pilgrimages.