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Steve Endacott: Why Turkey is not just for Christmas in 2018

Operators
TTG Staff
29 December 2017

Teletext Holidays chairman Steve Endacott assesses why the destination holds plenty of opportunities for the UK trade in the year to come...

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As we sit recovering from one too many Christmas turkey dinners, it may be time to look at the year ahead and assess the role that Turkey as a destination is likely to play in the success of the UK travel industry in 2018.

The collapse of Monarch Airlines gave a stark warning as to how nasty the “Spanish route” price war had become, with average yields having dropped by 30% over a two-year period for most airlines.

As we all know, terrorism and political unrest has seen a massive concentration of demand into Spanish destinations, resulting in scarce last-minute hotel availability and large price hikes.