The holiday cottage specialist has agreed a deal for Pure with private equity investor LDC for an undisclosed fee.
Pure, a collection of five luxury holiday rental agencies, was created following LDC’s December 2017 investment in Lakelovers, which managed 500 holiday properties in the Lake District.
The group now manages more than 1,500 holiday homes in Cumbria, Cornwall and the Cotswolds.
During its partnership with LDC, Pure acquired acquired Heart of the Lakes, Lake District Lodge Holidays, Character Cottages, John Bray Cornish Holidays and cleaning business, Maid in the Cotswolds.
