Target millennials to sell 2020 trips, says research firm

GlobalData found 49% agreed or strongly agreed they would rebook this year.

Johanna Bonhill-Smith, GlobalData travel and tourism analyst, said: “The news that UK millennials are the most likely to embark on international trips in 2020 is not a surprise, as this age group is already recognized as one of the most active traveler demographics.

“People around the ages of 25-34 typically seek more remote destinations, therefore the prospect of a long-haul flight will not likely be as intimidating compared to other age groups. Moreover, millennials are not in the vulnerable risk zone for Covid-19 and will therefore be the most confident to travel.”

The majority of countries outside Europe are still on the UK government’s quarantine list, but Bonill-Smith added: “As the transition period for Brexit comes to an end, Europe will still appeal as a travel destination, yet countries further afield may hold a greater appeal.

"Common international standards need to be organized for long-haul travel to become possible to not only restore confidence in the travel market, but also aid travel recovery.”