The goal is to help users better prepare for data protection compliance ahead of GDPR that comes into force May 25, 2018.
Enhancements include storing data electronically and securely; tracking customers’ marketing consent and satisfying customers’ “right to access”.
Subsequent enhancements to the software will bring additional compliance benefits to Dolphin users such as automatically removing old personal information.
Chuck Richardson, managing director of Dolphin Dynamics said: “GDPR compliance is a headache for many travel businesses, both in the immediate term and as an ongoing overhead.
“As part of our CRM offering, we have been working hard to minimise the impact of GDPR on our customers and to give them the peace of mind in relation to their compliance so that they can remain focused on selling travel!”