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What exactly are guests posting about?

What exactly are guests posting about?

From a recent study of guest social media posts across 291 hotels in the US, Australia and Asia, from January 1 to March 1, 2017, Local Measure found the top subjects on Facebook, Twitter and Instagram.

  • Restaurant/meals – 11,700 posts
  • Drinks/bar – 6,400 posts
  • Guestroom view – 4,000 posts
  • Key features and condition of room – 3,000 posts
  • Pool/swimming – 2,800 posts

 

Hotel staff were mentioned 800 times; arrival at the hotel just 500 times; and the gym 300 times.

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For Smarter, Better, Fairer Travel
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