Saga to launch new B2B website for agents following Tigerbay deal

The deal is expected to "extend over a 10-year period", Tigerbay said, as Saga selected the technology company in part for its future-proofed platform, which has been "built to withstand the continued growth and shifts of technology in the coming years".

Saga will initially roll the platform out across Titan Travel, which will make use of the existing extensive tours functionality of Tigerbay to manage its tours business. Saga Holidays will use new packaging functionality in its “Stay” business and the Saga Cruise brand will also implement the new technology to promote its cruise product.

In addition, all three Saga brands will use Tigerbay’s latest API to enhance their current websites, and develop a new B2B website for agents.

Carl Morgan, managing director of Tigerbay, said: “There is no doubt that the Saga brand is one of the best known in the UK – not just for holidays but for the range of quality services it offers its carefully targeted 50+ market. To be working with such a brand, and to have been chosen for our innovative, agile and reliable platform, is a testament to the hard work of the Tigerbay team, and the absolute dedication we put into everything we do.

“For us, as with Saga, quality is hard-baked into all that we do. This new partnership is truly a landmark one for us and we are proud to add Saga to our growing roster of truly great travel brands.”

Robin Shaw, chief executive of Saga Travel, added: “This is an exciting time for Saga Travel and we’re delighted to be working with Tigerbay. Following an extensive review of the software on the market we selected Tigerbay for their ability to support our current product as well as our future plans.”