Gold Medal and Travel 2 have had a busy start to 2017. Not only have the operators analysed the results of a survey of 3,500 agents, but they have also just emerged from a “phenomenally successful” financial year, which saw sales grow 15% across the B2B brands.
The rationale behind the survey was to clarify agents’ opinion on the two brands.
“The survey was our idea, as we like to make extra work for ourselves,” director of sales and marketing, Gordon McCreadie says with a grin.
“It was important to see how we stacked up not just as brands, but also against our competitors,” he adds earnestly.
The TTG Interview: Gold Medal and Travel 2 discuss survey and financial results
Operators
Jennifer Morris
3 May 2017
The end of March marked the close of Gold Medal and Travel 2’s first combined financial year, and saw the feedback from a survey of 3,500 agents. Jennifer Morris talks to director of sales and marketing, Gordon McCreadie, and director of product and commercial, Matt Appleby, about what both sets of results will mean for the brands.
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