However, Paul Waters has also revealed the “main reason” for pursuing the deal was to keep the Baldwins staff in the industry after the Kent-based miniple was wound up in July.
Just hours after the deal was announced on Tuesday (5 August), managing director Waters told TTG that Premier Travel had in fact been speaking to members of Baldwins staff for the past three months, updating them on how the deal was progressing, sharing redundancy advice and even making them some conditional job offers.
Waters confirmed each former member of Baldwins staff joining Premier would complete week-long training on how to use Premier Travel’s new booking system.
