Peter Fankhauser, group chief executive, said that although the travel giant had seen a “massive shift” into online bookings, Cook’s “footprint” still remained on the high street.
“The high street is still playing an important role for us,” he said.
Cook revealed in its half-year results announcement that the UK had seen a 15% rise in online bookings.
“We have followed customer demand and if the customer is looking for us on the web we are following,” said Fankhauser.
The company announced last month that a further 17 of its stores were to close. The news followed similar announcements in February, and October last year.
