Cook said its Love Local experiences will give holidaymakers the opportunity to meet local communities, learn about and take part in local traditions and "give something back and help preserve" destinations.
A range of 13 Love Local experiences are currently available to its customers in locations including mainland Spain, Lanzarote, Gran Canaria, Mexico and Cuba with Cook aiming to offer 70 by summer 2020.
Experiences start from €12 per person and can be booked via Cook’s in-resort reps or online.
