The 2020 to 2022 campaign, Fill Your Heart with Ireland, features less well-known attractions such as Trim Castle, Waterford Greenway and Rathlin Island.
This is phase two of Ireland’s marketing push – the first phase was launched in 2018.
It will be rolled out to 20 markets around the world, and aims to increase visitor numbers by 7% to 12 million by 2022, and overseas tourism revenue by 13% to €6.54 billion in the same period.
The plan is designed to be sustainable by spreading visitors around the country on a year-round basis.
