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Trade bookings boost for National Holidays parent

Operators
James Chapple
9 December 2020

Trade bookings are booming for National Holidays parent JG Travel Group as agents across the UK emerge from a state of national lockdown.

JG's Claire Dutton said the group had seen an 'impressive surge' in trade bookings once agents were able to reopen their doors

The group on Wednesday (9 December) reported "triple-digit growth" for passengers, bookings and revenue from the trade in the week to Tuesday 8 December.


In particular, JG said it had seen health interest in "themed" breaks, including trips to a new I’m A Celebrity attraction opening in Manchester next year.


Concerts and events such as Celine Dion and FriendsFestive are also proving popular, the group said.


JG revealed there had been an "immediate spike" in trade bookings for both JG’s JustGo! Holidays and National Holidays brands following England’s lockdown, which ended on 2 December.