Blue Monday comes midway between Christmas and the January payday and is a key day for holiday searches. Travel 2 said sales on that day were up 35%, making it the best trading day since 2010, with figures pointing to one of its most promising turn-of-year campaigns to date.
Travel 2 introduced a new Cruise Plus mini brochure for this year’s peaks and said that cruise bookings were up 34% year-on-year, with the Middle East and Europe being the biggest drivers. Touring was another strong performer, up 16%. Travel 2 hopes that its new boutique-style tours in Asia will continue to resonate well with agents seeking a more flexible style of tour for their customers.
