Marketing materials for the new Be campaign, which will run until Boxing Day, are being sent out this week. It will centre on key themes including Be Romantic, Be Adventurous, Be Family, Be Luxurious and Be Together. For the Group’s Cruise Club members, there is also a tailored campaign, Be A Cruiser.
Group marketing director Si Morris-Green said: “This is the most ambitious campaign we have ever rolled out due to the fact that it cuts across so many different media.”
