The budget hotel chain said the boost for the year ending December 2013 was largely driven by growth from the business travl market which now accounts for more than 50% of revenue.
Food and beverage sales also increased by 14% due to the upgraded breakfast offer while 19 new hotels during the period brings the total number to 543 with 40,847 rooms.
Revenue per available room (RevPAR) also grew by 2.5% to £39.34 while earnings before interest, tax, depreciation and amortisation grew by £5 million to £110.1 million