The campaign, launching in November, will work with the Cyprus Sustainable Tourism Initiative to slash single-use plastics used by tourism businesses by up to 70% by 2022, focusing on tourist hotspots of Ayia Napa and Protaras on the island.
In the Mediterranean, plastics constitute the majority of beach litter with more than 85% of floating litter and 45%-95% of the rubbish found on the seabed, according to Tui.
Packaging such as plastic bags and food containers, as well as single-use plastics including straws, bottles and cotton buds are the most common items of litter found in the Mediterranean sea.
