Tui has heaped praise of independent agents following its renewed courtship of the trade in the UK and Ireland, but has also highlighted the success of its new app in the market.
Tui hopes its app will appeal to returning holidaymakers following a deal with Fever
Speaking on Tuesday (11 February) as Tui detailed its first-quarter results, group chief executive Sebastian Ebel said the strategy of aligning more closely with third-party agents was “very important” to him and the UK management team.
"We have put a lot of effort into it – it’s not just altruistic, it’s commercial," he said, adding customers who dealt with a travel agent tended to “buy a higher end product”.
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