Skip to main content

Tui prepares for ‘payday boom’ in bookings this weekend

Operators
Rob Gill
28 January 2022

Travel giant Tui is gearing up for its “biggest booking day” at the weekend since the start of the Covid-19 pandemic.

Tui is expecting "bumper" holiday sales at its high street shops this weekend

The combination of the lifting of UK travel restrictions, plus workers receiving their first pay packet since Christmas is set to create “soaring” demand for holidays this summer.

 

The UK’s largest tour operator said Mediterranean destinations and Mexico were proving to the most popular “hot spots” for UK holidaymakers, with sales being driven by offers, plus flexible booking and payment terms, to create a “post payday boom”.

Katie McAlister, chief marketing officer for Tui UK and Ireland, said: “Overseas travel is officially back on the map with renewed confidence releasing pent-up demand for sunshine holidays.