The first hotel will open in the eastern province of Anhui for winter 2025/26, with Tui keen to capitalise on China’s “enormous tourism potential".
“New customers and new products are at the core of Tui group’s growth strategy,” said Tui. “With the expansion of its hotel business, Tui will in future also attract new guests from Asia to the group’s popular hotel brands.”
Opening over the next three years, the remaining five hotels will be located in major cities such as Shanghai, as well as lesser-known destinations such as Hainan and Taicang.
