If you had to name one destination in every mainstream operator’s sight this summer, it’s Turkey.
Despite soaring inflation and its proximity to some of the world’s trouble spots, UK consumers are flocking there following significant investment by the likes of Jet2 and Tui, and new airlift from Turkish carriers like SunExpress, Pegasus, Ajet, Mavi Gok and Corendon.
Pre-Covid, 2.5 million Britons would visit; last year, this figure had grown by nearly another two million, making the UK Turkey’s third-largest market behind Germany and Russia.
