The move comes thanks to an agreement between VisitBritain and the World Travel & Tourism Council (WTTC), which runs the global Safe Travels initiative that enables travellers to recognise destinations where standardised global protocols have been adopted.
VisitBritain is co-ordinating the addition of the Safe Travels stamp in the UK, on behalf of the WTTC, for those firms registered to the We’re Good to Go scheme – with those catering to international visitors being particularly urged to apply for the Safe Travels endorsement.
