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Villa specialist launches first long-haul destination

North America
Ilaria Grasso Macola
29 September 2023

Solmar Villa Holidays has expanded into the long-haul market, offering more than 200 villa options and packages in Florida.

Solmar, florida villas, september 23

Solmar is adding more villas to its portfolio following the closure of James Villas

Most of the 214 properties are situated in Orlando, with 62 on the Gulf Coast in resorts such as Anna Maria Island and Charlotte Harbour.

The villas, which range from three-bedroom family homes to 10-bedroom mansions, are mainly in residential complexes, providing guests access to a variety of communal spaces, including swimming pools, water parks and restaurants.

“No other villa specialist operator is a one-stop shop offering flights, transfers, airport parking, car hire, attraction tickets and villas to Florida,” said Solmar chief executive Julie Blake.