The campaign has been created with newly appointed advertising agency Lucky Generals and introduces the end line "see the world differently".
The carrier said the new advertisements will champion the "rich individuality" of the airline’s people and customers.
It will feature a 60-second TV ad, which focuses on a group of "charismatic" characters at an airport, as well as print adverts made up of shots of Virgin Atlantic crew and customers, with lines championing their individuality.
