The campaign has been created with newly appointed advertising agency Lucky Generals and introduces the end line "see the world differently".
The carrier said the new advertisements will champion the "rich individuality" of the airline’s people and customers.
It will feature a 60-second TV ad, which focuses on a group of "charismatic" characters at an airport, as well as print adverts made up of shots of Virgin Atlantic crew and customers, with lines championing their individuality.
Shai Weiss, Virgin Atlantic chief executive, said: "At the core of our business is the understanding that every one of our people can be themselves at work and that they belong.
"They truly are the thing that sets us apart and the reason customers choose to fly with us. We know that the touchpoints that matter most and the experiences that differentiate Virgin Atlantic, are driven by our people and that’s why it was so important they’re at the heart of this campaign."
