While the poll revealed international travel was the focus for Wendy Wu customers next year, 72% of customers said they would be keen to travel with the adventure expert to the Scottish Highlands.
The next most popular UK touring options arising from the poll were Ireland, Cornwall and north Wales.
To meet demand, the firm has announced a new 11-day "ultimate Scottish tourism experience", departing in October – and confirmed to TTG it was looking to develop additional UK touring programmes and product.