Skip to main content

What will a grounded Russian market mean for travel this summer?

Operators
Gary Noakes
4 April 2022

It’s a trivial consideration compared with the bigger picture. However, the tragedy in Ukraine could have a wider impact on countries reliant on Russian visitors this summer – with signs already that UK travellers might benefit from their absence.

Turkey’s reputation as an attractive low-cost destination is likely to grow considering financial concerns across Europe

Turkey, Egypt, Cyprus and the Mediterranean in general have become used to seeing millions of Russians – and Ukrainians – each summer. This year, the beaches of Antalya and the boutiques of Marbella seem certain to be bereft of Russians, with the number of flights severely limited by airspace restrictions.

Even if these restrictions are lifting, the collapse of the rouble may prove too big an obstacle for the average Russian. In March 2021, a euro could be bought for 88 roubles. Twelve months later, it would take 134 roubles – a 52% increase.