The first networking slot on November 6 will take place as normal, while the following day (November 7) sees the introduction of a new “sector-specific” event which will include “niches” for responsible tourism, food tourism, adventure tourism and wedding and honeymoons covered.

Buyers will be seated based on the sectors they purchase in.

The final day of the trade show (November 8) – sees the re-named WTM Digital Influencers’ Speed Networking session.

The event features 100 leading digital influencers discussing how they can help promote exhibitors’ destinations and products to their legions followers on social media.

All three events will take place before the exhibition floor opens at 9am at the Networking Area AS900.

The time change gives exhibitors an extra hour to discuss and conclude business deals during WTM London.

Simon Press, WTM London senior director said: “Speed Networking has proved incredibly popular since we first launched it at WTM London back in 2010 that we have continued to add extra sessions to the programme.

“WTM London now offers three speed networking events before the exhibition floor opens on each day, expanding the opportunities for exhibitors to negotiate and conclude business deals at the event.

“WTM London generated almost £2.8 billion in industry deals. With the extra speed networking session this year we expect WTM 2017’s to facilitate a record value of business for the travel and tourism industry.”