The Sunshine State announced at WTM London that a new edition of the long-standing guidebook series would be launched in 2022, covering Miami, Orlando and Tampa.
Visit Florida’s chief marketing officer, Staci Mellman, said Florida’s gastronomy offering had “a unique blend” of influences from Latin America, the Caribbean and US Deep South.
“When people think of Florida they don’t necessarily think about our culinary scene. We know people – especially in the UK and Europe – value that experience [and] having the new guide means they won’t have to hunt to find the best restaurants.”
Alongside its culinary options, Visit Florida has also launched a new webpage for hiking, biking and paddling trails.
“Biking is a pastime that has become very popular in the last 18 months, and it’s a chance to explore a destination you’re somewhat familiar with but haven’t done the outdoor experiences – it’s about the diversity of the travel experience,” said Mellman.
The state is also boosting its focus on accessible travel, recently launching a six-part video series featuring travellers with different disabilities and an accessible travel masterclass for travel advisors is in development ahead of its annual Florida Huddle trade show in January.
