Speaking at the WTTC’s Global Summit, Gilda Perez-Alvarado, global chief executive of hotel consultancy JLL, said consumers would make comparisons as they chose where to travel for the first time in two years: “We are all coming up on the world stage at once, all of us are reopening.”
She said sustainability had to consider “the benefits for all”, including local populations. “If you do nothing, it is very costly. This is long-term, this is legacy-building.”
The discussion in Manila heard how the Philippine island of Boracay had to be closed to visitors in 2019 following years of overtourism and inaction over sewage pollution.
