Where the earth breathes water and life pulses in every direction, Brazil’s Pantanal takes centre stage in a remarkable journey. In an unprecedented initiative, Embratur, the states of Mato Grosso and Mato Grosso do Sul, and Sebrae Nacional commissioned National Geographic CreativeWorks to bring this unique biome to the attention of the world.

One of the most prestigious media and storytelling outlets in the world for nature and travel, National Geographic CreativeWorks was commissioned by Embratur to embark on a mission to capture the vast natural and cultural richness of the Northern and Southern Pantanal — through the lens of all five senses.

Titled “Safari for the Senses”, the project invites travellers worldwide to immerse themselves in the sensorial experience of the Pantanal. Renowned National Geographic wildlife photographer, Filipe DeAndrade, will traverse untouched landscapes, winding rivers, flooded plains, and historic ranches to create inspiring visual and audiovisual content. This material will be published across National Geographic’s media platforms, positioning Brazil as a destination for unparalleled nature and authentic experiences.

“The Pantanal offers a one-of-a-kind sensory experience, where nature and culture intertwine like few places on Earth. This collaboration with National Geographic CreativeWorks will show the world one of Brazil’s greatest treasures, strengthening our country’s image as a destination for nature, culture, and sustainability. The Pantanal is a World Heritage site — we are privileged to protect and share it. Our goal is to inspire purposeful travel, evoke emotional connections with the wild beauty of the region, and foster appreciation for preserving what is most precious”, says Marcelo Freixo, President of Embratur/Visit Brasil.

"Through Safari for the senses, this campaign will bring out the natural wonders of Brazil in a way that resonates deeply with our global audience. We’re delighted to collaborate with Embratur", said Nadine Heggie, Vice President of Media Partnerships at National Geographic.