To kick things off, HX has launched a large-scale booking campaign from September 1, 2025. Guests who book by December 3, 2025, will save up to 25% on selected voyages during the anniversary season 2026/2027, as well as on certain departures in Q1 2026.
This offer applies to the following destinations:
- Galápagos – up to 25% discount
- Antarctica – up to 15% discount
- Arctic Norway – up to 15% discount
- Greenland, Svalbard, Alaska – up to 10% discount
Guests booking between September 1 and 30, 2025, will also receive an additional £500 discount per booking on these selected voyages.
As part of the campaign, HX is focusing on close collaboration with travel agents and trade partners. All agency partners will receive a comprehensive information package before the campaign starts, including all details and sales pitch documents in a clear format, plus a one-page fact sheet for direct customer consultations. making selling and commission easier and faster!
“Our goal is to work hand-in-hand with our trade partners to generate fresh booking momentum. With attractive price incentives, selling tool kits, and a strong marketing presence, we’re setting the stage for a successful autumn,” says Mark Walter, Sales Director for HX in the UK & IRL.
To maximise visibility, HX will launch an extensive advertising campaign featuring TV spots, print ads, online promotions, and social media activities. The aim is to target potential customers directly and guide them into travel agencies.
Guests travelling with HX during the anniversary year can look forward to a range of unique experiences that celebrate the company’s long history of exploration. Already announced is the limited-edition 130-year anniversary badge commemorating HX’s very first expedition in 1896 between Hammerfest and Svalbard. Guests can also enjoy a specially created anniversary cocktail and a limited-edition Ocean Bottle.
