The St. Kitts Tourism Authority has expanded its reach into a new market, undertaking its first trade trip to Scotland as part of a roadshow that also included meetings with travel trade partners in London and Oxford, 20–24 October 2025.

The roadshow underscores St Kitts’ commitment to engaging and inspiring travel agents to sell the destination - an approach that, alongside increased hotel distribution through the UK trade and an aggressive radio and outdoor advertising campaign, in partnership with British Airways, is delivering results. Visitor arrivals from the UK climbed by 10% year-on-year in the period January to September 2025.

St. Kitts Tourism Authority’s marketing and communications manager, Jonette Boyd, and UK trade sales representative, Suzy Trott led the visit, which included a “lunch and learn” event, training sessions, networking over drinks and canapes, presentations on the latest tourism developments in St. Kitts and prize draws.

The itinerary also featured individual appointments with tour operators and travel agents, as well as a cocktail-making master class with Kuoni in London to launch the destination to the company’s retail managers. Kuoni will be selling St. Kitts from November 2025, for the first time since 2019. Hotels featured in Kuoni’s St. Kitts programme include Park Hyatt St. Kitts, Royal St. Kitts Hotel, Sunset Reef and St. Kitts Marriott Beach Resort.

“We’re delighted with the strong performance of the UK market and excited to be tapping into a new market in Scotland,” said Kelly Fontenelle, chief executive officer of the St Kitts Tourism Authority. “It’s also fantastic to once again partner with Kuoni to showcase the beauty and charm of St. Kitts to an even wider audience.”

“The continued growth in UK visitor arrivals highlights the impact of our trade initiatives, including roadshows like this one, which play a vital role in driving tourism to the island,” she added.