The Your Countdown Starts New campaign invites travellers to look ahead to 2026 and beyond, whether that means rediscovering a favourite destination from a fresh perspective or taking the leap and booking an extraordinary trip for the very first time.

Through a blend of inspiring destination-led imagery and clear, sales-focused messaging, “Your Countdown Starts Now” is designed to turn early-stage travel ideas into confirmed bookings.

Created with Members’ businesses firmly in mind, the campaign forms part of The Travel Network Group’s ongoing programme of quarterly marketing activity, all of which is included as part of their membership.

Each campaign is fully customisable, allowing Members to tailor the creative to their own brand and include a clear call to action that directs customers back to their individual business.

Members who have opted in to “Your Countdown Starts Now” are receiving a ready-made set of marketing materials they can use straight away, both in-store and online.

This includes window posters designed to catch attention and start conversations, social media content to help keep their business visible throughout Peaks, and a campaign video, with personalised versions being made available for participating Members.

All assets are downloadable, making it easy to use the campaign across multiple marketing channels.

Ross East, TTNG Group Marketing Director, said: "The start of a new year is when people naturally begin thinking about what’s next. ‘Your Countdown Starts Now’ captures that excitement and helps our Members turn inspiration into action.

"By including our marketing campaigns and initiatives as part of their membership, we aim to support our Members in staying visible in their communities and having confident booking conversations during a key time for the travel industry.”

Members are encouraged to showcase the campaign materials prominently in their retail spaces and make full use of the digital and video content provided to maximise visibility, engage customers and drive bookings throughout Peaks.

Campaign materials are available from The Hub.