Not Just Travel has launched a new luxury strategy designed to put more tools for selling high-end travel in its consultants' hands after noticing a shift in its clients’ spending habits.
Not Just Travel's Steve Witt, fifth from left, says its new luxury programme will help agents respond to shifting consumer behaviours
Not Just Travel said the introduction of the tiered programme, open to its network of more than 800 agents, follows a notable uptick in high-end bookings, characterised by clients trading up on their hotels and featuring more personalised experiences.
The agency said this was applicable across premium mainstream offerings such as Jet2's Indulgent Escapes and easyJet holidays's new Luxury Collection, and highlighted luxury and premium demand filtering down to a wider audience.
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