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Meet 'BABS': the AI-powered assistant enhancing the airport experience at Birmingham Airport

Partner Content Birmingham Airport
Debbie Ward
13 February 2026

Discover how Birmingham Airport is adding enhancements to your customer’s journey.

Birmingham Airport exterior

Introduce your customers to Birmingham Airport’s new smartphone prompts service and its AI-powered assistant, BABS, both designed to smooth and enhance their visit with tailored advice.

The initiatives are part of the first phase of the airport’s Connected Personal Experiences (CPE) roll out, which can help your customers with personalised updates, digital navigation tools and even bespoke shopping recommendations.

BHX has recognised the airport experience can be an unfamiliar environment, and its new CPE initiative will aide passengers both before and during their journey.