The She Travels Safe initiative has been launched by the Safer Tourism Foundation, supported by new traveller research and industry incident data highlighting differences between how men and women experience safety while travelling.
Analysis of safety reports from UK-based travel operators, covering more than 10 million trips taken by UK travellers annually, found a 60% rise in reported incidents of sexual harassment and assault in 2024.
Separate polling of 2,000 UK travellers found almost one in four women (23%) have experienced unwanted attention or harassment while travelling.