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Charity chief calls for industry attention after data reveals 60% spike in sexual harassment reports

Social equality
Dea Jusufi
16 March 2026

A steep rise in unwanted attention, harassment and sexual assault has led to the launch of a campaign to improve women’s safety while travelling. 

Female traveller looking at a map in Lisbon
(Credit: iStock/bernardbodo)

Almost one in four women (23%) polled have experienced unwanted attention or harassment while travelling (Credit: iStock/bernardbodo)

The She Travels Safe initiative has been launched by the Safer Tourism Foundation, supported by new traveller research and industry incident data highlighting differences between how men and women experience safety while travelling.

Analysis of safety reports from UK-based travel operators, covering more than 10 million trips taken by UK travellers annually, found a 60% rise in reported incidents of sexual harassment and assault in 2024. 

Separate polling of 2,000 UK travellers found almost one in four women (23%) have experienced unwanted attention or harassment while travelling.