Disease

There are already 70 trade, BDM and sales representatives signed up for the Ginger Juice session tomorrow (15 April) at 10am via Zoom. 

It will cover topics such as how to sell a brand, promote a product using social media and create great content.

Attendees can also get advice on tools, advertising and strategy. 

Bruce Martin, managing director of Ginger Juice, said: “This will be a fun, interactive webinar for all the hard working travel sales teams out there and will hopefully get people inspired and primed for when things pick up again.

While he praised the work of minister for sport, tourism and heritage Nigel Huddleston to date, describing the former Google Travel head as “by far the most effective [tourism minister] we have had for our agenda for quite a few years”, Mark Tanzer agreed the sector would benefit from a minister focused on tourism solely.

Speaking during a panel at TTG’s Keep Your Business Alive seminar last week, Tanzer said: “We are disadvantaged that our agenda is felt across a number of departments – the DfT, the Treasury, BEIS, the Home Office and so on.