Mass market capacity in 2026, post-Budget announcement trading, the benefits of Black Friday and how suppliers can create their own peaks were among the key talking points at the final Agenda breakfast briefing of the year. TTG’s Harry Kemble reports.
TTG Content Producer Tom Parry hears how 35.6 million seats will need to be filled next year while standing alongside the Agenda panel at TTG's offices in central London (Credit: TTG)
TTG Agenda 2025, in association with PwC, polled 2,000 consumers to get a snapshot of the market after another topsy turvy year where few could predict exactly what was going to happen next. The data was shared with delegates at the Agenda breakfast briefing held at TTG’s central London offices.
With peaks around the corner, an expert panel picked up apart the data and reflected on the year and which market trends have emerged.
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