Scarborough-based Rachel Dartnall-Smith worked as cabin crew before setting up with The Travel Network Group's homeworking arm Independent Travel Experts and later jumping into retail – motivated by a desire for post-Covid “reset”.
“All I was selling during Covid was afternoon teas – it was completely dead,” she told TTG. “My son Harry had started secondary school by then too so I had a bit more flexibility.”
In April 2022, Dartnall-Smith opened her first store – Pebbleshore Travel – based in Scarborough Market, and found herself without much competition in the aftermath of the pandemic.