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'All agencies should have appointment systems – this peaks has proven it'

Opinion
Jennifer Morris
21 January 2026

Deben Travel is in its second year of operating an appointment system. While boss Lee Hunt wasn't initially sure how it would impact sales, he says this peaks has proven its benefits.

Deben Travel's Lee Hunt
(Credit: Deben Travel)

Deben Travel's Lee Hunt (Credit: Deben Travel)

Like many of you I’m sure, we’re having a fairly strong peaks at Deben Travel.

What’s struck me though, is that while our sales have remained level with the same period last year – which was a record-breaking January for us – it doesn’t feel as busy.

Now this could be because peaks just hasn’t kicked in fully for us yet, but I have a suspicion it’s more to do with the fact we’ve become stricter with our appointments system, which is now in its second year.