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Aspire Travel expands to second shop and launches recruitment drive as team race to quote 145 enquiries worth £750,000

Agents
Harry Kemble
9 September 2025

The owner of a homeworking turned high street agency has revealed to TTG the pace at which she is having to recruit and train new staff to keep up with growing demand as she seeks to rapidly grow her retail estate further.

Kelly Baldwin and the Aspire Team chose Thrapston for the brand's second branch
(Credit: Aspire Travel)

Kelly Baldwin and the Aspire Team chose Thrapston for the brand's second branch (Credit: Aspire Travel)

Aspire Travel opened its second shop in the Northamptonshire town of Thrapston last month, less than a year after its first opened its doors on the high street in Cottenham, Cambridgeshire.

Owner and managing director Kelly Baldwin has recruited an operations executive to support customers with their bookings, and now plans to hire an operations assistant, as well as another travel consultant, to continue converting new business.

She also confirmed to TTG she is planning to open a third and fourth shop in the coming months.