Halstead Travel owner Arline Sloan headed to Coggeshall, which is about five miles from her home in Earls Colne, to find out how receptive people would be to a travel agency, believing she had spotted a gap in the market.
Sloan cut her interviews with residents together to create a five-minute video outlining why she should open up in the "affluent" Essex village, which she then used to successfully pitch for £8,000 from Jet2holidays’ Scale Up Your Street campaign.