The bank's latest Consumer Spend report, covering August, charted a 4.4% year-on-year increase in spend with travel agents, and a huge 17.9% uptick in transaction growth – outstripping all other sectors monitored by Barclays.
However, more than half of consumers (54%) told Barclays they are opting for off-peak holidays in 2025, rising to more than two-thirds (71%) among Gen Z travellers. Of those travelling off-peak, 38% prefer the shoulder season, while one-in-three are booking trips during quieter times to save money.