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Barclays data highlights healthy travel spend in August and rising shoulder season popularity

Agents
Gary Noakes
9 September 2025

Spending on travel continued to rise in August, with agents leading the way, but consumers are also opting for more off-peak holidays, according to new data from Barclays.

A mother with her daughter overlooking Portugal's capital Lisbon from a balcony
(Credit: iStock / SHansche)

Agents have enjoyed a bumper August and seen more demand for shoulder season travel (Credit: iStock / SHansche)

The bank's latest Consumer Spend report, covering August, charted a 4.4% year-on-year increase in spend with travel agents, and a huge 17.9% uptick in transaction growth – outstripping all other sectors monitored by Barclays.

However, more than half of consumers (54%) told Barclays they are opting for off-peak holidays in 2025, rising to more than two-thirds (71%) among Gen Z travellers. Of those travelling off-peak, 38% prefer the shoulder season, while one-in-three are booking trips during quieter times to save money.