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WeRoad launches to UK trade targeting a quarter of bookings to come via agents

Operators
Gary Noakes
9 September 2025

Group adventure travel specialist WeRoad is to launch its portfolio of more than 300 itineraries to the UK travel trade, promising "competitive commission".

WeRoad travellers in Patagonia
(Credit: WeRoad)

Patagonia is one of the destinations offered by WeRoad (Credit: WeRoad)

The Milan-based company said it was open to partnerships with independent travel agents and OTAs. WeRoad is known for its small group trips of between eight to 15 people, aimed at solo travellers aged 25 to 49.

“WeRoad’s trade programme offers agents a timely opportunity to tap into two fast-growing trends: the boom in solo travel and the rise of Millennials and Gen Zs booking holidays through travel agents," said the brand.

Chief operating officer Andrea Lamperini added: “We’re excited to offer agents and OTAs access to a community-oriented product we’re confident their clients will love, alongside one of the most competitive commission structures in the market.”