The Milan-based company said it was open to partnerships with independent travel agents and OTAs. WeRoad is known for its small group trips of between eight to 15 people, aimed at solo travellers aged 25 to 49.
“WeRoad’s trade programme offers agents a timely opportunity to tap into two fast-growing trends: the boom in solo travel and the rise of Millennials and Gen Zs booking holidays through travel agents," said the brand.
Chief operating officer Andrea Lamperini added: “We’re excited to offer agents and OTAs access to a community-oriented product we’re confident their clients will love, alongside one of the most competitive commission structures in the market.”
WeRoad chief operating officer Andrea Lamperini (Credit: WeRoad)
WeRoad, which also has a UK office, is hoping efforts to foster trade partnerships will see trade sales eventually comprise 20–25% of all bookings.
UK trips are tailored for English-speaking travellers and are led by a trained “travel coordinator” alongside local guides. Itineraries range from hiking Patagonia to celebrating Oktoberfest in Munich.
