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On the Beach ordered to remove ‘misleading’ promotions offering free lounge access

Advertising
Jennifer Morris
5 November 2025

The Advertising Standards Authority (ASA) has ordered On the Beach to take down adverts offering free airport lounge access on certain bookings. 

Airport lounge Credit: iStock / onurdongel
Credit: iStock / onurdongel

(Credit: iStock / onurdongel)

The complainant challenged whether the ads omitted significant information and were misleading, understanding that there was a cap on the total number of free airport lounge passes that could be offered.