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'Every discount is profit lost', and four other takeaways from the 2026 Hays Travel Independence Group's UK conference

Hays Travel
Dea Jusufi
21 April 2026

Hays Travel hosted its day-long UK conference for its independence group members on Monday (20 April), bringing together senior leaders and IG agents to discuss everything from how to boost river cruise sales to the effects of the Middle East crisis. TTG was there to pick out everything agents need to know.

Agent panel at 2026 Hays Travel Independence Group conference
(Credit: Hays Travel)

Agents, suppliers and company heads took to the stage at this year's conference (Credit: Hays Travel)

Dame Irene Hays set the scene at the day-long event, acknowledging the industry was enduring "another challenging time" owing to the war in Iran, which has punctured what was otherwise gearing up to be a record-breaking year for Hays.

However, Dame Irene said Hays has begun to see "early shoots" of recovery, including last weekend's "most encouraging set of figures" (17-19 April), as the industry remains tentatively hopeful for the summer season.