Starting out as a 16-year-old apprentice some 32 years ago, Kirsty Frith probably didn’t assume she’d rise up the ranks of travel become head of retail for Tui.
Throughout her career, leading some of Tui’s largest flagship stores and holding regional, divisional, and national leadership roles, she has witnessed first-hand how the industry, and the pressures on women, have changed.
“When I first walked into the Lunn Poly store at 16, work felt simpler,” she says. “Today, women are juggling more than ever, and often the pressure comes from society and from our own perception of what we ‘should’ be doing.”
